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Connecting Victoria’s food industry to the world

Serving up Victoria to the world
Serving up Victoria to the world.

Supplied: Trade and Investment Victoria

Melbourne, Victoria is one of the world’s leading culinary cities. With two restaurants in the World’s 50 Best Restaurants, and dozens more in Australia’s top 100, it is not only the chefs, sommeliers and demanding clientele that are responsible for this position, but the breadth and quality of ingredients that comes from across the state.

In fact Attica and Brae, listed 32nd and 44th in the world respectively, produce a cuisine that celebrates local Victorian produce and further elevates it to world beating standards.

Victoria is rightfully proud of its produce and this week will once again welcome senior buyers, multipliers and influencers from across the world for the annual Food and Beverage Trade Week (FBTW).

FBTW is a unique event that upends the traditional trade mission model, by bringing the world to Victoria and putting the best of the state’s premium food and beverage industry on show. More than 160 international delegates from 19 countries will engage with 120 businesses from Victoria’s diverse and vibrant food and beverage sector over four days.

Now in its fifth year, FBTW has a strong track record of attracting top calibre international businesses, and this year’s event includes five companies with an annual turnover of more than $1 billion.

Yarra Valley
Yarra Valley, Victoria

Supplied: Visit Victoria

This ‘inbound’ trade mission connects key players from across the globe with the very best of Victoria’s world class dairy, meat and processed food producers, building relationships that lead to new export outcomes, growing the economy and creating new jobs.   

During their visit, international delegates will be able to get up-close-and-personal with the very best of Victoria’s food and beverage sector, participating in a bespoke trade exhibition, culinary tours of Melbourne’s laneways and tailored business matching sessions.

Delegates will also participate in site tours throughout the state including to renowned food producing regions such as Gippsland, the Yarra Valley and the Bellarine Peninsula to explore the rich provenance of these ingredients.

E-commerce is a key focus of this year’s FBTW, with major players visiting Victoria from Asia to connect with Victorian businesses and present on taking advantage of the booming Asian e-commerce market.

This year also marks the launch of Trade Victoria’s Café Diplomacy campaign that seeks to leverage Melbourne’s world famous coffee culture to convey the passion and quality of the Victorian food and beverage industry.

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Fiona Sweetman, from Hidden Secret Tours, on Melbourne's unique love of coffee. Supplied: The Victorian Government

The event will see delegates seated in a pop-up Melbourne Café and sample coffee, tea and hot chocolate from three of the Victoria’s most innovative beverage companies. Café Diplomacy will form a part of future outbound and inbound trade missions, where this uniquely Melbourne experience will be at the forefront of the State’s international engagement.

With a global reputation for producing and exporting premium clean and green products, Victoria is Australia’s leading exporter of dairy, horticultural products, prepared foods and vegetables.

The state’s food and fibre sector now employs more than 190,000 Victorians with exports valued at $11.9 billion, an increase of $282 million compared to the previous year.

Across the same period, the state accounted for 83 per cent of Australia’s dairy exports, 48 per cent of horticultural exports and 41 per cent of prepared food exports.

The Victorian Government is committed to promoting increased trade and investment in the state and has also recently released Globally Connected, the first trade statement in more than a decade.

This material was produced by the Victorian Government.