As Australians continue to lap up the latest at-home and on-demand entertainment, a local video store in regional New South Wales is refusing to close its doors.
Mandy McKay and her husband John opened the doors to Movieland, on the mid-north coast, 36 years ago and do not plan on shutting up shop anytime soon.
With titles heralding back to the dawn of DVD right through to the newest releases, Ms McKay said movie magic and rental was not dead.
"We were tempted into the business because it was so exciting to consider having the picture theatre in your home."
Back to the future thanks to VHS
Despite the clear quality of vision and sound from DVDs these days, Ms McKay still has a soft spot for old-school video cassettes.
"I still think videos were the best movie watching option. They were long-lasting, hard to damage," she said.
"When you look on our shelves now it's all very slim line … but if you step behind the counter, it's a very different story."
In the stockroom, stacked over 2.7 metres high, Ms McKay has kept all of the store's old VHS cases.
She refuses to let the huge amount of plastic make its way to landfill, and now uses the cases to house DVD rentals.
"It's my own version of hoarding. We have so many of them and they just keep growing in numbers — just like gremlins," she said.
Horror flicks a long-term favourite
Ms McKay said she had to dust the cobwebs off her memory to recall the hustle and bustle in her store when they first opened.
"Videos weren't sold over counters to begin with. It was very exclusive, and we used to have lines out the door for very specific films," she said.
"Sister Act with Whoopi Goldberg was a favourite. When that first came out we had people on week-long waiting lists and everyone wanted to get their hands on it."
Ms McKay said even now comedies were a favourite, but many of her customers chose to lurk in the horror section.
"And shark movies — your Sharknado series and Jaws are regularly hired out."
Although Ms McKay receives a bundle of new releases every week, she said there was one standout film that was forever a favourite.
"One Flew Over the Cuckoo's Nest. It's a classic, and clearly there isn't a very good pirate version online, so I regularly have people asking for it specifically."
Generations of loyal customers
Ms McKay said the business would not still be standing in the art deco-themed town if it were not for its loyal customers.
Shirly Clarke has been a regular customer for 17 years, and said the cat at the front counter made the store feel like home.
"Saber the cat is absolutely a talking point. It's special to walk into a store where everyone knows your name," she said.
"I still remember the first time I ever hired from a video shop as a child. We hired near 10 scary movies, and I have been hooked on movies since."
Tony Whealan has been a regular for four years and said the classics were his favourites.
"You can't go past The Green Mile. It's far too expensive to head to the cinemas these days, and Mandy has films I haven't seen in years," he said.
Unreliable NBN keeps people coming back
Ms McKay believes NBN is one of the major reasons for her business's continued success.
"We are a little bit out of the way in Wingham and the internet signal isn't great," she said.
Ms McKay said even as take-home entertainment continued to progress with the introduction of 4K digital resolution technology, Movieland would continue to supply its town.
"The industry isn't as set in stone these days, but my hope is to be here for another 10 years. We will be here for future generations."