8 creatives at the heart of Seoul style

8 creatives at the heart of Seoul style

8 creatives at the heart of Seoul style

Updated 5 February 2014, 17:02 AEST

Fashion industries are booming across Asia, and no market typifies the rise of the creatives more than South Korea.

In the land of Gangnam Style driven K-pop and ultra-fast internet speeds, Seoul is a top spot for upcoming fashion creatives.

Fashion Asia's Margaret Zhang met eight of Seoul's style influencers.

1. Steve J and Yoni P
Steve J and Yoni P
Source: Australia Network
Steve J and Yoni P met 16 years ago and formed a partnership made in fashion heaven, with the duo now fronting billboards across the city.

Steve J and Yoni P
Source: Australia Network
The pair have combined a happening streetwear line with an ambitious longboard range still in its infancy.

“It’s not that big right now, but maybe next year it will be,” says Yoni P.
 
2. Seonju Kam
Seonju Kam
Source: Australia Network
Seonju has designed a women's collection that gives a South Korean twist to classic European styles.
She says Seoul fashion is an evolving landscape.
“At the moment a lot of people dress up as casual, but a mix and match style is gaining popularity,” she says.
3. Bo Y Kim
Bo Y Kim
Source: Australia Network
With internet speeds the envy of the world, selling fashion online seemed the obvious choice for Bo Y Kim, creator of trendsetting e-store Storets.

“When I was in London I felt that why can’t Korean people be as [fashionable as] Zara or H&M or ASOS.

“We don’t have a season, we literally have every single season," she says.
4. Sonro
Sonro
Source: Australia Network
With the rise of K-pop fashion, South Korean accessories have had a place to hang, dangle and shine on the international stage.

Designer Sonro is at least partly responsible for the rise in stylish trucker caps.

Sonro
Source: Australia Network
“Sonro is a popular brand, not only among the trendy fashion people but also k-pop stars who lead the fashion trends,” he says.
5. Ju Young Lee
Ju Young Lee
Source: Australia Network
Fashion designing is in the blood for owner of Seoul-based men’s fashion label Resurrection, Ju Young Lee.

“My mum is a women’s wear designer, so I worked as a women’s wear designer and I was just thinking I really want to do menswear.

“I use neo-print material to create very rounded sleeves and a little bit fitted around the waist.

Ju Young Lee
Source: Australia Network
“Right now k-pop is a huge thing all over the world and I think this is the right time for us Korean designers to show our fashion to the whole world," she says.
6. Elaine Kim
Elaine Kim
Source: Australia Network
Elaine Kim curates one of the largest collections of bling in the world. 

With over 3,000 pieces, the World Jewellry Museum is must stop location for ideas on finding the perfect piece of shine to match your outfit.

Elaine Kim
Source: Australia Network
“Jewellery is so much more powerful than words.

“My mother, she started this collection… it’s always been her dream to open a museum for the collection… so we opened in 2004.

“There’s a favourite saying in from the people of Mali, they say to be naked is to be speechless and I think that very well explains the purpose of jewellery,” she says.
7. Minhe Jung
Minhe Jung
Source: Australia Network
As fashion booms in Seoul, a photographer that can capture just the right angle to make a garment pop is crucial.

Minhe Jun has been shooting for a decade, and now has an array of contacts she regularly works with.

“There is a growing photography scene and a growing fashion industry.

And as she faces increased competition, Minhe Jun sets herself apart by her formality, or lack of it.
“I don’t like to follow the rules. I try to take each model and try to find their own emotion, style or look.
“There’s a lot more work in photography as well, like magazines, fashion brands, or commercials as well as photos for the general public like fashionable street photos… so photography is getting more varied," she says.
8. Choi Bok Ho
Choi Bok Ho
Source: Australia Network
Choi Bok Ho is a legend of South Korean fashion, with over 30 retail stores across Asia.

“I have been on the scene of fashion design for the past forty years.

“My philosophy in fashion is that people are dressed not on their bodies but on their souls… I design with that philosophy in mind,” he says.
 
For more style, keep an eye out for Fashion Asia on Australia Network, and visit the website here.